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Case Study - Brentham Heritage Society

Launch of DVD - The Brentham Story

The brief

To organise a launch reception of up to 200 people for the Brentham Heritage Society, a local conservation charity with small funds but high ambitions.

Requirements

bullet point to attract as many local residents, friends and supporters, and VIPs as possible
bullet point to produce a professionally-organised event on the lowest possible budget
bullet point to bring together various elements for the evening: sales points, archive exhibition, website demonstration, a full-screen video preview of the DVD, a raffle, and speeches.

Why we approached Rosanna Henderson

Rosanna produced a large-scale launch in 2000 when the Society published a centenary book about Brentham Garden Suburb. This was a large and complex event for 400 people which she accomplished with verve and professionalism, so we knew she would do a good job for us.

How she did the job

We agreed an outline budget and our main requirements in advance and Rosanna made useful suggestions about how to extract maximum value and enjoyment from the evening. She then:

bullet point created an invitation list database
bullet point arranged professional invitations and organised a ticketing system, booked venue, negotiated reduced hire fee and supervised arrangements throughout

bullet point recruited and briefed volunteers to staff stalls, welcome guests, serve drinks etc.
bullet point liaised on provision of technical equipment
bullet point kept us updated on progress
bullet point acted as trouble-shooter on the night
bullet point provided comprehensive 'completion' documentation on e.g. budget, no-shows, and suggestions for PR follow-up

Evaluation

The event was a great success, with heightened and positive awareness of our work as a result. As we had come to expect, Rosanna approached the task with energy, enthusiasm and professionalism, executing it to a high standard and bringing it in below budget. She is a self-starter and enjoys getting on with a challenge herself, but is also a good communicator and motivator. She orchestrated the event perfectly and brought added value by going the extra mile with useful suggestions, PR effort and personal follow-up.
In short, she is a star!

Sue Elliott
Chair - Brentham Heritage Society

See also:

bullet point More case studies...

bullet point Personnel

bullet point Employee volunteering and partnerships

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For more information, please contact us at:

Rosanna Henderson - Tel: 07961 134 033
Email: info@conkerconsulting.co.uk

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Personnel

Training and Development

Facilitation

Rosanna Henderson

Brentham Story DVD

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